![]() What is ATSC 3.0 TV?ĪTSC 3.0 (Advanced Television Systems Committee 3.0) is a new television broadcast standard, also known as NextGen TV. However, in order to be able to receive ATSC 3.0 signals, viewers will need to have corresponding hardware, such as a new TV or converter box, which may also bring some cost and inconvenience. NextGen TV has the potential to significantly improve the quality and interactivity of television viewing, improving people’s lives. Greater accessibilityīecause NextGen TV has a wider broadcast and is able to cover more areas, it may provide better service to subscribers in locations where traditional cable or satellite TV service is not available or desirable. Mobile audiovisualĪTSC 3.0 supports a better mobile audiovisual experience, which means you can better watch TV programs on mobile devices, even in a moving vehicle. NextGen TV can send advanced emergency alerts with more information and interactive functions, such as in emergency situations such as earthquakes or hurricanes, which can quickly and accurately convey warnings and information to the public, helping to improve safety. NextGen TV can send different advertisements to different families, making the advertisements more in line with the needs and preferences of users. Viewers will be able to participate in shows, polls, games, and personalized content, enhancing the viewing experience. NextGen TV integrates over-the-air TV and Internet content to make TV more interactive. At the same time, new modulation and coding techniques will lead to better signal reception for users in areas where reception is difficult. NextGen TV supports 4K ultra-high-definition (UHD) video and immersive audio, such as Dolby Atmos, enabling viewers to enjoy a higher-quality audio-visual experience. Here are some possible effects: Enhanced audio-visual experience NextGen TV, or ATSC 3.0, will have an impact on people’s lives in many ways, from audio-visual experience to daily communication and even emergency response capabilities. What will NextGen TV bring to people’s lives? ![]() ![]() What will NextGen TV bring to people’s lives?. ![]()
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